Holy Grail Music Video

slate.com

I know we're all reeling from JT's magical performance at the VMA's, but did we all forget that Holy Grail didn't have a music video yet?
Well, until today!
The video features HOV and Timberlake having HOV look like Tony Montana at the end of Scarface.
Since Jay is now making #newrules, he debuted the video Thursday via Facebook. This is the first time a major artist has done so! Also, to keep a leg up on the competition, there's a 24 hour exclusivity agreement as well.
Check it out here!
#newrules

Jay-Z Announces New Album "Magna Carta Holy Grail"

For those of you watching the NBA Finals Sunday night, you most likely caught the commercial that Jay-Z will be releasing his 12th studio album this summer!
For those of you who missed it:


Makes sense, considering he'll be kicking off the Legends tour with Justin Timberlake this summer too.
What makes this album unique is that Jay will be teaming up with Samsun to promote the album.
Hov is such a marketing genius!
According to the New York Times:
"... the company is giving away a million copies to its cellphone subscribers as a promotion.
Jay-Z, the Brooklyn rapper, announced the deal with a three-minute commercial during halftime of the NBA finals on Sunday night. The album, “Magna Carta Holy Grail,” will come out on July 7, but it will be made available free three days earlier to Samsung subscribers through a mobile application."