The retailer said in a statement that "Abercrombie & Fitch Proposes a Win-Win Situation".
"We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans."
Are you kidding me? The same brand who's been under fire for selling push-up bikini tops and thongs at their children's store. The same store who's been involved in countless class action lawsuits and being racist... is worried The Sitch will mess up their reputation!!?
Oh, well.....jokes on you Abercrombie.....their stock dropped 9% today.
But in true Jersey Shore fashion....cast members didn't take this lightly.....especially Sitch.
Access Hollywood reported:
“Looks like Abercrombie got themself into a Situation!” the MTV reality star Tweeted on Wednesday, followed by a link to a CNN finance article noting that the brand’s stock had dipped by nine percent.
Paul “DJ Pauly D” Delvecchio had his own comment, calling the brand out on Twitter for reportedly previously selling shirts with the “Jersey Shore” gang’s famous catch phrase – GTL – gym, tan, and laundry.
@DJPAULYD Hmmm if They Don’t Want Us To Wear Those Clothes Why Make GTL Shirts #yourPRsux,” he wrote, Tweeting to a picture of an Abercrombie & Fitch T-shirt with “GTL” stamped on it above the word “Fitch.”
I thought the recession got A&F's act together when they started making their clothes true to size (instead of a Large fitting like a normal XS) and actually having sales!
However, The Situation is 30 years old....isn't he a little old to be wearing A&F? Then again....I'm 25 and I still rock my subtely logo'd A&F hoodie.