Bey is really workin' it lately.
Not only did she score a huge deal with Pepsi, but she also gets her own can! I cannot wait to drink one of these. They're so fab.
However, this isn't your ordinary cele-soft drink-endorsement.
According to the LA Times:
" In lieu of traditional advertising campaigns or multi-platform plugs, the soft drink will back Beyonce in any creative project of her choosing.
'This global relationship gives Beyoncé multiple outlets to tap into in order to express her creativity, and will attract new consumers to both brands with great new experiences and content,' one Pepsi exec said in a statement.
'Pepsi embraces creativity and understands that artists evolve,' Bey told the New York Times. Possible collaborations under the partnership could include photo shoots (like the cheeky concept work she posts to her Tumblr) or anything else Beyonce just feels like doing.
The structure of the deal has a similar vibe as husband Jay-Z's collaboration with Anheuser Busch. Forbes points out that the beer company tapped Jay for "planning sessions to provide his unique spin, thoughts and insights on various brand programs.' "
King Bey keeps bringing it.
It goes to show you....if you don't grind....you don't shine.
Not only is King Bey working her Pepsi deal, but she's got a upcoming New Years Eve performance at the Wynn in Las Vegas, her HBO special and Super Bowl Half Time Show!