It's definitely an end of an era.
Playboy magazine founder, satin-pajama-enthusiast and sexual revolution icon, Hugh Hefner, has died at the age of 91 years old .
The publication released a statement saying Hefner died at his home, the Playboy Mansion, surrounded by family and friends.
Playboy's first issue was published in 1953 when Hef was just 27 years old. The first issue of Playboy was financed with $600 of his own money and several thousand more in borrowed funds, including $1,000 from his mother. But his biggest asset was a nude calendar photograph of Marilyn Monroe. He had bought the rights for $500. That photo ended up on the cover of the first issue and launched the brand we all know, and whom many just "read for the articles".
Hefner leaves behind four children and wife, Crystal Harris.
Hefner will be buried at the Westwood Village Memorial Park, where he bought the mausoleum drawer next to Monroe.
Hefner's stature in pop-culture was huge and launched the careers of Pamela Anderson, Jenny McCarthy, Carmen Electra, and Girls Next Door Bridget Marquardt, Kendra Wilkinson-Baskett and Holly Madison.
Some of these women, and celebrities featured in Playboy took to social media to express their condolences to the legend.
So sad but forever grateful for all the wonderful memories and amazing experiences #RIPHef #Playboy 💔 pic.twitter.com/RkHje7h0Un— Bridget Marquardt (@Bridget) September 28, 2017
Goodbye #Hef Mr Hefner I have so many thoughts, I have no brain n right now to edit I am me because of you You taught me everything important about freedom and respect. Outside of my family You were the most important person in my life. You gave me my life... People tell me all the time That I was your favorite... I'm in such deep shock. But you were old, your back hurt you so much. Last time I saw you You were using a walker. You didn't want me to see. You couldn't hear. You had a piece of paper in your pocket you showed me - with my name Pamela with a heart around it. Now, I'm falling apart. This feeling is so crazy. It's raining in Paris now. I'm by the window. Everything anyone loves about me is because you understood me. Accepted me and encouraged me to be myself. Love like no one else. Live recklessly With unfiltered abandon. You said the magazine was about a girl like me. That I embody the spirit you fantasized about. I was the one. You said. I can hear you say - Be brave. There are no rules. Live your life I'm proud of you. There are no mistakes. And with men - Enjoy ... (Your wonderful laugh) You have the world by the tail You are a good girl And you are so loved - You are not crazy. You are wild and free Stay strong, Stay vulnerable. ... "It's movie time" You loved my boys ... You were always, always there for us. With your love Your crazy wisdom. I will miss your everything. Thank you for making the world a better place. A freeer and sexier place. You were a gentleman charming, elegant, chivalrous And so much fun. Goodbye Hef ... Your Pamela 💋
Yes, I played the Playboy Clubs. Remembering Hefner today and work he supplied me early on. https://t.co/M7458uFG0F— Steve Martin (@SteveMartinToGo) September 28, 2017