We're all wondering what this 4:44 business is that Hov has been promoting lately online and on billboards on the West and East Coasts.
All it shows is 4:44 and Tidal in online code.
Conversations on Twitter went through all the possibilities.
Is this a visual album?
An actual album?
An album coming out on 4/44? As in April, 2044?
Well, we finally have our answers!
During the NBA Finals, we all got our answer.
Turns out it's possibly a movie starring Mahershala Ali, Lupita Nyon'go and Danny Glover.
It's looks like some boxing movie.
Sprint's CEO posted this tweet to let people in on the secret.
Excited to bring @Sprint customers exclusive content through our partnership with @TIDALHiFi - more news coming tomorrow!! pic.twitter.com/YIbZ4h5Zoq— MarceloClaure (@marceloclaure) June 8, 2017
The trailer shows Mahershala boxing in the gym with Danny Glover as his trainer.At the end, the clip tells viewers to head to https://sprint.tidal.com/us. Which now shows
So, basically TIDAL and Sprint have a partnership and it looks like so many cool exclusives are to come! Hov isn't a stranger to collaborating with other companies. Back in 2013 he partnered with Samsung to release his Magna Carta album. The first million Samsung users to download a "Jay Z Magna Carta" app got a free digital copy of that album.
Earlier this year, Sprint announced they acquired a 33% stake in the music sharing site.
Here's to Bey and Jay continuing to make their dolla dolla bills.
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