For those of you watching the NBA Finals Sunday night, you most likely caught the commercial that Jay-Z will be releasing his 12th studio album this summer!
For those of you who missed it:
Makes sense, considering he'll be kicking off the Legends tour with Justin Timberlake this summer too.
What makes this album unique is that Jay will be teaming up with Samsun to promote the album.
Hov is such a marketing genius!
According to the New York Times:
"... the company is giving away a million copies to its cellphone subscribers as a promotion.
Jay-Z, the Brooklyn rapper, announced the deal with a three-minute commercial during halftime of the NBA finals on Sunday night. The album, “Magna Carta Holy Grail,” will come out on July 7, but it will be made available free three days earlier to Samsung subscribers through a mobile application."